Designer
Designer
Ruoyan Wang
Ruoyan Wang
Duration
Duration
2025 Jun-Now (2025 Dec)
2025 Jun-Now (2025 Dec)
My role
My role
UX Design Intern, Global Design Group – Food Platform for Drivers and Couriers
During my internship, I worked on optimizing the courier experience for the Latin American market. Independently designed the interaction solution for multiple features, including "courier incentive", "grocery picking", "food delivery experience" and etc, focusing on simplifying core workflows and improving usability.
In every project, I created high-fidelity prototypes and facilitated design reviews with cross-functional teams, ensuring alignment with both user needs and business objectives. I collaborated closely with PMs and developers throughout implementation, addressing feasibility concerns and refining details to deliver a seamless experience.
UX Design Intern, Global Design Group – Food Platform for Drivers and Couriers
During my internship, I worked on optimizing the courier experience for the Latin American market. Independently designed the interaction solution for multiple features, including "courier incentive", "grocery picking", "food delivery experience" and etc, focusing on simplifying core workflows and improving usability.
In every project, I created high-fidelity prototypes and facilitated design reviews with cross-functional teams, ensuring alignment with both user needs and business objectives. I collaborated closely with PMs and developers throughout implementation, addressing feasibility concerns and refining details to deliver a seamless experience.
Wellwire is a health and nutrition platform for middle-aged users to manage their well-being and chronic conditions. Integrated with a physical device, it tracks personal and family health in one place, combining wellness and connectivity for better health management.
WHY?
As I grow, I’ve become more aware of the importance of health—not just for me, but for those I love. Every “Stay healthy” from family reminds me of our shared worries. Seeing my parents’ rising abnormal indexes made me realize how little we truly understand about their health—an eye-opening gap that led to the beginning of Wellwire.
UX Design Intern, Global Design Group – Food Platform for Drivers and Couriers
During my internship, I worked on optimizing the courier experience for the Latin American market. Independently designed the interaction solution for multiple features, including "courier incentive", "grocery picking", "food delivery experience" and etc, focusing on simplifying core workflows and improving usability.
In every project, I created high-fidelity prototypes and facilitated design reviews with cross-functional teams, ensuring alignment with both user needs and business objectives. I collaborated closely with PMs and developers throughout implementation, addressing feasibility concerns and refining details to deliver a seamless experience.
Design outcomes
Design outcomes
Design outcomes
Design outcomes
Visual reconstruction: Courier incentive detail page redesign
Officially online on Sep.4th
Visual reconstruction: Courier incentive detail page redesign
Officially online on Sep.4th
Visual reconstruction: Courier incentive detail page redesign
Officially online on Sep.4th
Visual reconstruction: Courier incentive detail page redesign
Officially online on Sep.4th
What's courier incentive?
Rider incentives are an incentive model used by the platform to adjust delivery capacity. By segmenting different business scenarios, this initiative enables the targeted allocation of platform resources to key nodes, achieving effective delivery capacity allocation and rational cost control.
Design task (part 1)
We are launching a strategic redesign of the rewards hub based on a new design system, integrating the newly introduced "Streak Reward." This initiative aims to create a rider incentive experience that is both highly engaging and exceptionally transparent.
The core objectives focus on two key dimensions:
Precise Reach & Participation Drive: Ensure timely and accurate delivery of reward information through intelligent UI presentation and dynamic visual cues to effectively motivate rider engagement;
Transparent Rules & Progress Visibility: Eliminate cognitive barriers through clear data visualization and progressive disclosure of rules, empowering riders to fully understand reward mechanics and track progress.
Existing reward detail UI (Guarantee reward example)
Design Process: Consistent UI component
We propose phasing out the standalone settlement card and introducing a new dynamic reward status & progress card for each reward tier.
This card will serve as a fixed UI component that dynamically adapts its displayed information and functionality based on the users scenario.
In-Progress: Highlights motivational information such as current goal progress and remaining tasks.
Completed: Clearly displays the rewards earned and final settlement details.
This solution ensures that the reward progress information that riders care about most is consistently and clearly communicated within a stable, designated area. It enhances the prominence of core information while maintaining the stability of the overall page layout.
We propose phasing out the standalone settlement card and introducing a new dynamic reward status & progress card for each reward tier.
This card will serve as a fixed UI component that dynamically adapts its displayed information and functionality based on the users scenario.
In-Progress: Highlights motivational information such as current goal progress and remaining tasks.
Completed: Clearly displays the rewards earned and final settlement details.
This solution ensures that the reward progress information that riders care about most is consistently and clearly communicated within a stable, designated area. It enhances the prominence of core information while maintaining the stability of the overall page layout.
We propose phasing out the standalone settlement card and introducing a new dynamic reward status & progress card for each reward tier.
This card will serve as a fixed UI component that dynamically adapts its displayed information and functionality based on the users scenario.
In-Progress: Highlights motivational information such as current goal progress and remaining tasks.
Completed: Clearly displays the rewards earned and final settlement details.
This solution ensures that the reward progress information riders care about most is consistently and clearly communicated within a stable, designated area. It enhances the prominence of core information while maintaining the stability of the overall page layout.
We propose phasing out the standalone settlement card and introducing a new dynamic reward status & progress card for each reward tier.
This card will serve as a fixed UI component that dynamically adapts its displayed information and functionality based on the users scenario.
In-Progress: Highlights motivational information such as current goal progress and remaining tasks.
Completed: Clearly displays the rewards earned and final settlement details.
This solution ensures that the reward progress information that riders care about most is consistently and clearly communicated within a stable, designated area. It enhances the prominence of core information while maintaining the stability of the overall page layout.
Design Process: use vibrant color as visual guidance of focus
Design Process: calendar exploration
Final designs
Different reward status
Not started
On-going
Reward time: 2 month
Task completed
Settlement complete
Settlement complete
Settlement complete
Settlement complete
Abnormal
Reward terminated
Other reward adaption
Not started
On-going
Settlement
Not started
On-going
Settlement
UX flow design: User reversely choose the grocery replacement item
Officially online on Sep.24th
What's grocery service?
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Why this matters?
80% of grocery orders rely on rider picking; CR 86–88%, with ~12% daily cancellations affecting fulfillment and revenue.
In out-of-stock cases, riders can suggest replacements, but users can’t modify — only accept or reject.
If they reject, it leads to partial cancellations.
“Replacement item isn’t what I want” is a Top 4 negative user feedback reason.
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Besides food delivery, grocery service is the second largest service on our platform. Unlike restaurant orders, grocery orders often contain multiple daily necessities — such as fresh produce, household items, and cooking ingredients — that users expect to receive exactly as they selected.
Accurate picking and real-time communication are therefore essential for delivering a reliable grocery experience. Every step — from item selection to status updates — directly impacts user satisfaction, retention, and platform credibility.
Current status
Flow
Design choices
Final design
