Designer
Designer
Ruoyan Wang
Ruoyan Wang
Duration
Duration
2024 Jan-Apr
2024 Jan-Apr
Context
Context
A event website design named as Ultimate female fighter reunion for UFC. UFC has a documentary name the ultimate fighters and the Ultimate Fighter Season 20 in 2014 is the first episode to feature only female fighters. 2024 is the tenth year from 2014, this is a imagined event planning aims to celebrate the extraordinary route of all female athletes with in the last 10 years.
A event website design named as Ultimate female fighter reunion for UFC. UFC has a documentary name the ultimate fighters and the Ultimate Fighter Season 20 in 2014 is the first episode to feature only female fighters. 2024 is the tenth year from 2014, this is a imagined event planning aims to celebrate the extraordinary route of all female athletes with in the last 10 years.
A event website design named as Ultimate female fighter reunion for UFC. UFC has a documentary name the ultimate fighters and the Ultimate Fighter Season 20 in 2014 is the first episode to feature only female fighters. 2024 is the tenth year from 2014, this is a imagined event planning aims to celebrate the extraordinary route of all female athletes with in the last 10 years.
Designer
Ruoyan Wang
Duration
2024 Jan-Apr
Context
A event website design named as Ultimate female fighter reunion for UFC. UFC has a documentary name the ultimate fighters and the Ultimate Fighter Season 20 in 2014 is the first episode to feature only female fighters. 2024 is the tenth year from 2014, this is a imagined event planning aims to celebrate the extraordinary route of all female athletes with in the last 10 years.
Why?
I've studied in mixed martial arts since middle school, which led me to admire UFC athletes. While I don’t watch often, I’ve seen how female fighters face both praise and criticism. This project aim to challenges outdated perceptions and highlight that female athletes are just as skilled, powerful, and deserving of respect as their male counterparts.
Why?
I've studied in mixed martial arts since middle school, which led me to admire UFC athletes. While I don’t watch often, I’ve seen how female fighters face both praise and criticism. This project aim to challenges outdated perceptions and highlight that female athletes are just as skilled, powerful, and deserving of respect as their male counterparts.
Why?
I've studied in mixed martial arts since middle school, which led me to admire UFC athletes. While I don’t watch often, I’ve seen how female fighters face both praise and criticism. This project aim to challenges outdated perceptions and highlight that female athletes are just as skilled, powerful, and deserving of respect as their male counterparts.
Why?
I've studied in mixed martial arts since middle school, which led me to admire UFC athletes. While I don’t watch often, I’ve seen how female fighters face both praise and criticism. This project aim to challenges outdated perceptions and highlight that female athletes are just as skilled, powerful, and deserving of respect as their male counterparts.
Design Preview
Design Preview
Design Preview
Problem Statement
Problem Statement
How might we plan a successful reunion event and design an engaging website that celebrates a decade of female UFC fighters, honors their journey, and inspires future generations?
Jump to see my solution
Process
UFC (Ultimate Fighting Championship)
Premier mixed martial arts (MMA) promotion company, widely regarded as the pinnacle of professional MMA competitions.
Founded in 1993
As of September 28, 2024, the UFC roster comprises more than 700 fighters from 79 countries.
UFC (Ultimate Fighting Championship)
Premier mixed martial arts (MMA) promotion company, widely regarded as the pinnacle of professional MMA competitions.
Founded in 1993
As of September 28, 2024, the UFC roster comprises more than 700 fighters from 79 countries.
UFC (Ultimate Fighting Championship)
Premier mixed martial arts (MMA) promotion company, widely regarded as the pinnacle of professional MMA competitions.
Founded in 1993
As of September 28, 2024, the UFC roster comprises more than 700 fighters from 79 countries.
Premier mixed martial arts (MMA) promotion company, widely regarded as the pinnacle of professional MMA competitions.
Founded in 1993
As of September 28, 2024, the UFC roster comprises more than 700 fighters from 79 countries.
When researching about the brand, what really stood out to me was their commitment to the society. Some people see UFC as a so called "cruel sport," these socially responsible focuses are what being under estimated.
When researching about the brand, what really stood out to me was their commitment to the society. Some people see UFC as a so called "cruel sport," these socially responsible focuses are what being under estimated.
After several interviews, 3 user archetypes was created. Ideas of topical athletes with heart-touching personal story is what a lot of audiences care about the most.
After several interviews, 3 user archetypes was created. Ideas of topical athletes with heart-touching personal story is what a lot of audiences care about the most.
After several interviews, 3 user archetypes was created. Ideas of topical athletes with heart-touching personal story is what a lot of audiences care about the most.
From there, I did a affinity map on the potential themes through highlights UFC's social commitment and what may be most meaningful to the brand and the audience.
From there, I did a affinity map on the potential themes through highlights UFC's social commitment and what may be most meaningful to the brand and the audience.
This Initial brand language development focused closely relate to UFC's current language, lacking a core main idea that different the event from all the other ones.
This Initial brand language development focused closely relate to UFC's current language, lacking a core main idea that different the event from all the other ones.
This Initial brand language development focused closely relate to UFC's current language, lacking a core main idea that different the event from all the other ones.
The low-fidelity was really focused on showing the ten year idea in a traditional website way, but it lacks the core of UFC and the uniqueness of female fighters.
The low-fidelity was really focused on showing the ten year idea in a traditional website way, but it lacks the core of UFC and the uniqueness of female fighters.
The low-fidelity was really focused on showing the ten year idea in a traditional website way, but it lacks the core of UFC and the uniqueness of female fighters.
Mid-Fidelity
Mid-Fidelity
Mid-Fidelity
More Visual Explorations
More Visual Explorations
More Visual Explorations
Design System
Design System
Through blank out the aesthetic of the athletes, users would focus more on the body contour and the actual movement of athletes to feel the power and intense fight.
Through blank out the aesthetic of the athletes, users would focus more on the body contour and the actual movement of athletes to feel the power and intense fight.
Design System
By blurring out the aesthetics of the athletes, users can focus more on their body contours and the actual movements, allowing them to fully experience the power and intensity of the competition.
FInal Designs
FInal Designs
Landing page &
10 years Homepage
Landing page & 10 years Homepage
Landing page & 10 years Homepage
FInal Designs
Landing page &
10 years Homepage
Matches
Matches
Matches
Matches
Ticket Purchasing Flow
Ticket Purchasing Flow
Ticket Purchasing Flow