Global Design Group - UIUX design intern
Role
UIUX design
Illustration design
Motion design
Timeline
Jun-Nov 2025
Team
Solo design under guidance
Tools
MasterGo
After Effect
During my internship, I was in charge of:
12
Design Tasks
2
Illustration Tasks
1
Design System
4
Rounds of
Competitive Research
Drove and managed every stage of the end-to-end design process for each design tasks including:
1
Initial Design Briefing with PMs
2
UIUX Design
3
Design Internal Review
4
Tri-team Initial Review ( with PMs & Developers)
5
Tri-team Final Review ( with PMs & Developers)
6
Design Handoff
7
Design Quality Assurance
Key Outcomes
Courier incentive project
Courier incentives are an incentive model used by the platform to adjust delivery capacity. By segmenting different business scenarios, this initiative enables the targeted allocation of platform resources to key nodes, achieving effective delivery capacity allocation and rational cost control.
How did the project began…
The project was started in a super small scale: adding labels in new design system to the guarantee reward settlement detail page to help couriers build clearer reward understanding.
As the new design system rolled out, it created the perfect opportunity to revamp the entire rewards experience — refining both its design style and structure to better match the rest of the product. I started out with the reward detail pages.
01 Courier incentive - Reward details
01.1 Existing design problems (guarantee reward ongoing & end status)
01.2 Draft 1
01.3 Design strategies
Meanwhile, a new type of reward named the "Streak Reward" has been created, the first long term reward aiming to improve insufficient supply during specific periods. Due to its special long term reward characteristic, some design changes were made.
01.4 Design adaption based on different reward type
Design Adaption
Dynamic foldable calendar
Since streak award is a long term reward, research shown seeing the actual dates across longer period would be helpful.
Therefore, a foldable calendar is designed to preview all event days for better preplanning. When it's event time, the time and the event day will be highlighted to inform couriers.
Labels
Earlier visual explorations
01.5 Final design (Similar structure across all kinds of reward)
02 Courier incentive - Reward calendar
02.1 Existing design problems
02.4 Design strategies
1
Clearer visual structural consistency in new design style
Fixed and clearly structured visual layouts ensure efficient understanding across all reward states. Regardless of each reward’s unique characteristics or information, the overall structure remains consistent.
Fixed Structure
2
Special reward design innovation
The Boost reward features a unique mechanic: the assignment of a special delivery zone. When a zone is active, a dedicated label and map-viewing button appear.
I've designed a distinctive button for this purpose—it remains visually clickable while clearly standing apart from the primary action buttons.
02.5 Final design
03 Reward skins for special events/scenarios
Problem
Style inconsistency
Inconsistent Visual Style: The realism style and gradient backgrounds caused the skins to blend in with the reward color.
Poor Composition: The overall proportions and aesthetics felt inconsistent and rigid, as if elements were assembled without harmony.
Style Mismatch: One skin uses a cartoon style, creating a severe visual disconnect from the rest of the set and disrupting cohesion.
Draft
Final
04 Courier incentive - Other design tasks
05 Reward design & flow guideline
After a systematic visual updates of the reward function, I summarized a reward guideline to help other designer in the team understanding the reward sector.
Other design tasks
