DiDi Food courier platform
DiDi Food courier platform
Global Design Group - UIUX design intern
Role
UIUX design
UIUX design
Illustration design
Motion design
Timeline
Jun-Nov 2025
Team
Solo design under guidance
Tools
MasterGo
After Effect
During my internship, I was in charge of:
12
Design Tasks
2
Illustration Tasks
1
Design System
4
Competitive Research
12
Design Tasks
2
Illustration Tasks
1
Design System
4
Rounds of
Competitive Research
Drove and managed every stage of the end-to-end design process for each design tasks including:
1
Initial Design Briefing with PMs
2
UIUX Design
3
Design Internal Review
4
Tri-team Initial Review ( with PMs & Developers)
Tri-team Initial Review
(with PMs & Developers)
5
Tri-team Final Review ( with PMs & Developers)
Tri-team Final Review
(with PMs & Developers)
6
Design Handoff
7
Design Quality Assurance
During my internship, I was in charge of:
12
Design Tasks
2
Illustration Tasks
1
Design System
4
Rounds of
Competitive Research
Main project: Courier incentive
Incentive model used by the platform to adjust delivery capacity. By segmenting different business scenarios, this initiative enables the targeted allocation of platform resources to key nodes, achieving effective delivery capacity allocation and rational cost control.
Main project: Courier incentive
Incentive model used by the platform to adjust delivery capacity. By segmenting different business scenarios, this initiative enables the targeted allocation of platform resources to key nodes, achieving effective delivery capacity allocation and rational cost control.
How did the project began…
The project was started in a super small scale: adding labels in new design system to the guarantee reward settlement detail page to help couriers build clearer reward understanding.
As the new design system rolled out, it created the perfect opportunity to revamp the entire rewards experience — refining both its design style and structure to better match the rest of the product. I started out with the reward detail pages.
01 Courier incentive - Reward details
01.1 Existing design problems (guarantee reward ongoing & end status)
01.2 Draft 1
01.3 Design strategies
Meanwhile, a new type of reward named the "Streak Reward" has been created, the first long term reward aiming to improve insufficient supply during specific periods. Due to its special long term reward characteristic, some design changes were made.
01.4 Design adaption based on different reward type
Dynamic foldable calendar
Since streak award is a long term reward, research shown seeing the actual dates across longer period would be helpful.
Labels
Earlier visual explorations
01.5 Final design (Similar structure across all kinds of reward)
02 Courier incentive - Reward calendar
02.1 Existing design problems
02.4 Design strategies
1
1
Clearer visual structural consistency in new design style
Fixed Structure
2
2
Boost reward design
innovation
Boost reward design innovation
02.5 Final design
03 Reward skins for special events/scenarios
Problem
Style inconsistency
Inconsistent visual style
Poor composition
Style mismatch
Draft
Final
04 Courier incentive - Multiple touchpoints
05 Reward design & flow guideline
After a systematic visual updates of the reward function, I summarized a reward guideline to help other designer in the team understanding the reward sector.
How did the project began…
The project was started in a super small scale: adding labels in new design system to the guarantee reward settlement detail page to help couriers build clearer reward understanding.
Main project: Courier incentive
Incentive model used by the platform to adjust delivery capacity. By segmenting different business scenarios, this initiative enables the targeted allocation of platform resources to key nodes, achieving effective delivery capacity allocation and rational cost control.
As the new design system rolled out, it created the perfect opportunity to revamp the entire rewards experience — refining both its design style and structure to better match the rest of the product. I started out with the reward detail pages.
01 Courier incentive - Reward details
01.1 Existing design problems (guarantee reward ongoing & end status)
01.2 Draft 1
01.3 Design strategies
Meanwhile, a new type of reward named the "Streak Reward" has been created, the first long term reward aiming to improve insufficient supply during specific periods. Due to its special long term reward characteristic, some design changes were made.
01.4 Design adaption based on different reward type
Dynamic foldable calendar
Since streak award is a long term reward, research shown seeing the actual dates across longer period would be helpful.
Labels
Earlier visual explorations
01.5 Final design (Similar structure across all kinds of reward)
Drove and managed every stage of the end-to-end design process for each design tasks including:
1
Initial Design Briefing with PMs
2
UIUX Design
3
Design Internal Review
4
Tri-team Initial Review (with PMs & Developers)
5
Tri-team Final Review (with PMs & Developers)
6
Design Handoff
7
Design Quality Assurance
Other design tasks
02.4 Design strategies
1
1
Clearer visual structural consistency in new design style
Fixed Structure
2
2
Boost reward design
innovation
02.1 Existing design problems
04 Courier incentive - Multiple touchpoints
Draft
Final
02 Courier incentive - Reward calendar
03 Reward skins for special events/scenarios
Problem
Style inconsistency
Inconsistent visual style
Poor composition
Style mismatch
05 Reward design & flow guideline
After a systematic visual updates of the reward function, I summarized a reward guideline to help other designer in the team understanding the reward sector.
Other design tasks
02.5 Final design